The engagements in this portfolio were not selected because they are the cleanest stories. They were selected because they are the most honest ones.
Across twenty years and six very different contexts — Fortune 500 CPG, a roll-up SPAC in a regulated industry, family-owned heritage brands, a real estate developer in one of the most distressed cities in the country, and a PE-backed senior care operator — a pattern holds. The work rarely started where it was supposed to. The brief was usually incomplete. The expensive mistake was frequently already in progress. The hard conversation had usually been deferred by the time I arrived.
What these engagements have in common is not a category or a company type. It’s a moment: the one where someone needs to understand what is actually broken before deciding what to do about it. That diagnostic instinct — finding the real problem underneath the presenting one, naming it clearly, and building forward from there — is the through line.
Engagements
Confidential · Los Angeles-Area DME Retailer · 2024–Present
The senior care keystone. Diagnostic-to-implementation in a regulated care environment.
The Parent Company / TPCO · Senior Director of Marketing · 2020–2022
Brand architecture under fire. The most sophisticated story in the portfolio.
Ghirardelli Chocolate · Brand Manager · 2015–2017
The insight-to-architecture story. A $20M bet built from a consumer truth.
Clorox — Hidden Valley · Associate Marketing Manager · 2011–2013
Fortune 500 operating credential. What good looks like at scale.
Jelly Belly Candy · Product Marketing Manager · 2014–2015
Iconic. Family-owned. Heritage brand. The brief: new relevance without losing the soul.
RPM Development Group · Project Manager · 2005–2009
The senior living credential hiding in plain sight. Four years in residential real estate development.
The full portfolio is available to qualified readers.
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