What You’ll Find Here

Alisha C. Johnson is a strategic growth advisor and elder care industry writer with a Harvard BA in Sociology and Wharton MBA in Marketing. She brings 15+ years of marketing experience to her systematic exploration of elder care business models, hospitality-driven care, and the growing senior services economy.

A public learning journal exploring the intersection of elder care business strategy, hospitality principles, and senior living innovation.

Alisha shares market analysis, business frameworks, and personal reflections on the care economy - covering everything from adult day care markets to the caregiver workforce crisis.

It's the through-line of everything here.

Family because elder care is personal, rooted in three generations of care entrepreneurship in Alisha's own family.

Business because the care economy is a serious, growing industry that deserves rigorous strategic thinking.

Legacy because the best business insights often hide in family histories, and understanding what worked before helps build what's next.

Elder Care Insights is Alisha's newsletter - the easiest way to follow along without checking back to the site. New analysis and frameworks delivered directly to your inbox, no more than twice a month.

Three distinct lenses: a three-generation family legacy in elder care (her grandmother operated a board and care facility for 40+ years), active personal caregiving experience, and Fortune 500 brand strategy expertise. Lived experience plus professional rigor.

Senior care operators seeking strategic frameworks, entrepreneurs exploring care-focused business models, investors researching the elder care market, and families trying to make sense of an increasingly complex care landscape.