The Work
I work with a small number of companies at a time. The engagements vary.
The Diagnostic
Every engagement starts here. Before strategy, before execution, before anything else -- I need to understand how the business is actually put together. Not how it presents, not what the deck says. The real architecture. What's working, what's stuck, and what nobody has named yet.
The diagnostic is a standalone engagement. It produces a clear picture and a prioritized set of decisions. Some clients stop there. Most don't.
Fractional CMO
For companies that need senior marketing leadership without a full-time hire. I work inside the business -- in the room, on the calls, making decisions alongside the operator. This is not advisory. It is functional leadership on a defined timeline.
Suited for: post-acquisition integration, pre-exit brand positioning, category entry, and growth-stage companies that have outgrown their current marketing infrastructure.
Strategic Advisory
For operators and investors who need a senior strategic partner available on an ongoing basis. Not execution -- thinking. The kind of thinking that happens before the expensive mistake, not after.
Project Engagements
Some problems are specific and bounded. A brand architecture that needs rebuilding. A positioning that isn't working in a new market. A content and communication strategy ahead of a raise or acquisition. These engagements are scoped to the problem.
Engagements begin with a conversation. If you know what you're dealing with, use the contact form. If you're not sure yet, that's fine too -- that's what the diagnostic is for.