Hi, I’m Alisha!

I'm a marketer with 15+ years of experience at both Fortune 500 companies and emerging businesses. Today, I run Mahogany Jane, a consulting practice for care-focused ventures.

Outside of client work, I'm exploring here how family and business intersect with an initial focus on the business of elder care—both as someone stepping into a caregiving role with family members and as a strategist seeing opportunity in an evolving industry.

Family

At my grandmother's house, with her portrait watching over—where hospitality and care created both home and business.

The business of elder care has special significance in my family. My grandmother built a lifestyle that gave her both flexibility and financial independence through a board and care business, following her mother's footsteps in creating hospitality-centered enterprises that served her community.

What I appreciate about my grandmother's entrepreneurial journey is that caretaking was something she enjoyed—keeping a clean home, cooking, creating a welcoming environment. Having a board and care in her home allowed her to do what came naturally while building a business around it.

As I help out more with older family members, I find myself considering the business side of elder care—whether that's evaluating services for them or seeing revenue opportunities that others might not notice.

The successes in my grandmother and great-grandmother’s experiences—and the business transitions along the way—taught me that the best business insights often hide in family histories. Understanding what worked before helps us make what's next even better.

I study business models the way others study art—looking for patterns, connections, and possibilities that can drive innovation. Harvard taught me about human behavior. Wharton taught me business strategy. But fifteen years in marketing showed me how the best brands honor their heritage while building something entirely new.

As a consumer and marketer, I'm particularly impressed by brands like Brown Estate and Uncle Nearest, whose rich storytelling demonstrates how family and history can authentically communicate quality.

You'll find me researching at archives, observing at cultural venues and marketplaces, and documenting discoveries wherever people gather and stories are shared.

Legacy

With college roommates at reunion—the best research often starts with good friends and great questions.

My curiosity and drive to understand things deeply has always guided my approach to business problems and partnerships.

Through these learning journals, I'm finding, curating, and structuring insights to share with others exploring family and business, entrepreneurs considering the business of elder care, and investors looking for opportunities in care-focused enterprises.

Consider this Act One of understanding the past to build something meaningful for the future.

The story evolves as it unfolds.